Define Influencers: Youngsters who have way too much time putting on a new face every morning. Usually takes alot of selfie and boob shots. Also might be giving out discount codes for every item universally known to man. Usually fakes just how good the item actually is.
For the record, I like /some/ influencers. Most I don't- and they're usually the ones who fit the "stereotype definition" above.
And I still stand by what I said- "Don't just be an influencer, be an influential person".